Bakwaas means Nonsense.
Our apparel is inspired by the nonsense that life throws at us.
The brand concepts below capture the themes of Bakwaas.
Embrace the Nonsense
Life is short
Nothing really makes sense
Life is subjective
Go against the grain
Go beyond the binaries
Embrace the Bullshit
Embrace the Chaos
It is what it is
Who decides what makes sense and what doesn’t?
Challenging the constructs society has created (ex. college, dating, marriage)
Challenging the binaries society has created (ex. yes or no, right vs wrong, good vs bad, yin vs yang)